Embracing the belief that “everyone is born with great potential”, the brand film – Champion Every Potential, celebrates beneficiaries’ achievements through Community Chest’s past donations.

This 90-second film showcases five individuals, each symbolizing a cause championed by Community Chest, shedding societal labels to illuminate their dreams and talents. Accompanied by an original song, the narrative underscores triumphs against adversity and the potential to exceed expectations. Adding to the song’s resonance, beneficiaries such as singer-songwriter Adelyn Koh and inclusion advocate Alister Ong contribute to its chorus.

Our mission was to spotlight a different side of our beneficiaries, transcending societal labels and perceptions. They are not defined by these labels but by their hopes, dreams and skills waiting to be shared with the rest of society, only if we are willing to give them a chance.